The CUnet Blog - Latest Comments

Re: 10 Awesome Education-Related Advertising & Marketing Campaigns of 2012

Jason Diller — Wed, 28 May 2014 15:34:24 -0000

cool. kinda

Re: The 2012 Higher Education Marketing Benchmarking Report for Not-for-Profit Schools is here!

Lauren — Thu, 30 Jan 2014 23:43:49 -0000

I don't see it either. When I click "Click here," it takes me to the for-profit pdf.

Re: 10 Awesome Education-Related Advertising & Marketing Campaigns of 2012

paper writing service reviews — Sun, 26 Jan 2014 12:10:55 -0000

This kind of sites is really popular for this can give a very good help for the people who are still studying on something. It's really wonderful that they were able to share this one.

Re: TCPA Questions and Answers

Kory Kendziora — Wed, 20 Nov 2013 12:54:03 -0000

Thanks Kathy - To further clarify - What about business non-mobile phones (land lines, VOIP phones, etc) . Would it not apply then?

Re: TCPA Questions and Answers

Kathy Bryan — Wed, 20 Nov 2013 12:04:17 -0000

Great question, Kory. The TCPA regulations that went into effect on October 16 apply to all calls that introduce advertisements via ATDS to cell phones – including both B2C and B2B transactions. So yes, the change applies to calling businesses – if you are calling mobile phones.

Re: TCPA Questions and Answers

Kory Kendziora — Wed, 20 Nov 2013 11:42:08 -0000

Hi - We use robocalls for calling only business lines. Does This new change apply to calling business lines or only residential?

Thank you!

Re: The 2012 Higher Education Marketing Benchmarking Report for Not-for-Profit Schools is here!

Elaine Tam — Tue, 05 Nov 2013 17:45:24 -0000

I'm interested in getting a copy of the report. The page says register below, but there isn't an obvious way to register.

Re: Introducing CollegeHelper.com – Creating engaged, prepared and inspired prospective students

Luigi V. — Wed, 18 Sep 2013 08:07:15 -0000

great article. Thanks for sharing.

Re: The Process of Quality

Jason Napierski — Thu, 29 Aug 2013 16:11:56 -0000

Thank you for the mention in this article. Call center agents are at the front of the line when it comes to communication and therefore what is said and how it is said is extremely important. A speech analytics monitoring tool allows managers to guide agents in the right direction based on data from conversations.

Re: Changing the Baseline in Higher Ed Marketing – Part I

Guest — Mon, 29 Jul 2013 14:30:25 -0000

That's an interesting question. There's certainly the possibility for co-registration inquiries to display high intent, provided that they followed a path that begins with strong parity between the underlying offer and whatever the co-registration offer is (for example, someone purchasing shoes may be interested in education, but their intent probably isn't all that high) and travels through a route that confirms their interest in the co-registration offer through a combination of clear language and smart filter questions.

Unfortunately, sometimes people don't build out robust processes and instead deliver leads of relatively low value. Given how notoriously difficult it is to police co-reg offers, we tend to very carefully scrutinize them when
they appear before us, but the possibility is always there for someone to come
in and do it exceptionally well.

Re: Changing the Baseline in Higher Ed Marketing – Part I

Gregg — Fri, 26 Jul 2013 17:31:22 -0000

What about the lead providors that pull traffic trough co-registration efforts and lead mixing. Howdoes that fit into the above article.?

Re: On the Pursuit Of Quality

JeffH — Fri, 26 Jul 2013 10:46:18 -0000

A client communicating their goals to us is just as important as us communicating to the client the industry standards we see every day in both online forms and call center leads. When our QA and compliance team is monitoring for quality on our affiliate web pages, our client service managers are in contact with the clients for how they want to be represented on the landing pages and forms. The client gives us information for what we call a runbook – basically the bible of how they want the quality of their brand to come across to prospective students on the affiliate pages. If a prospect is genuinely interested and comes across a school form, because of our QA process, we know they will have all the correct information (accreditation and disclaimers alike) and therefore be a higher quality lead to the client. Regarding call center leads, listening to calls of all different dispositions for day-to-day Quality Assurance is vital to our process and something we spend countless hours on in order to improve individual reps and improve the quality of the prospective students we are passing to our schools. We learn what is good and bad from hearing all types of examples of prospect responses, agent professionalism, and scripting techniques. That trending is how we can make adjustments to add more quality from a call center lead.

Re: On the Pursuit Of Quality

ClarissaB — Thu, 25 Jul 2013 15:20:45 -0000

Great points, danialdanishazmi!
I totally agree with you about the importance of QA and the fact that it’s sometimes relegated to lower priorities by some companies. At CUnet, we have a whole team devoted to QA called Marketing Operations Quality Control (MOQC or “moxie,” if you’re feeling playful). This team goes out and reviews landing pages and inquiry forms for every known affiliate site every day to identify and resolve brand and compliance issues. In today’s regulatory climate, you either need to be confident that your messaging is aligned with your marketing objectives and compliance responsibilities or be prepared for whatever may be coming (like a world of hurt).

Re: On the Pursuit Of Quality

danialdanishazmi — Thu, 25 Jul 2013 01:10:28 -0000

Quality is not by accident. It's a well defined process.

Once you know the formula to multiply production. Next big challenge for any company is QA. But very few takes QA that seriously. It's a department which should grow parallel with production. As far financials are concerned, QA is a department which should have more bonuses and spiffs to close all the loopholes. But as par industry average production get edge over that.
In writing script first identify why customer would like to get more information about anything. Thre reason will tell you the potential in that lead.
As a service provider you should know your client end goal. Many providers start working with clients without knowing thier client end goal. That's the point where quality get compromised.

Re: Mobile-Optimized Email Marketing Nets 65% Lift In Click Rate For School

jencapstraw — Sun, 10 Mar 2013 20:41:00 -0000

Thanks for the comments, Tim! Unfortunately we cannot share this client's templates. I can tell you the original was a typical two-column table layout that worked fairly well before mobile became such a game-changer.

Re: Mobile-Optimized Email Marketing Nets 65% Lift In Click Rate For School

Tim Watson — Sat, 09 Mar 2013 15:37:50 -0000

Interesting, as there are very few published case studies which have even the slightest hint of performance metrics from design for mobile. Tons of articles around saying how much mobile has grown. But little hard data around performance.

Are you able to share the before and after templates? Especially since you mention the original had very poor mobile compatibility.

Re: Google AdWords Product Update: What This Means For You

colleengauthier — Thu, 14 Feb 2013 20:28:10 -0000

Thanks for the comment! With or without this particular AdWords change, it's no secret that mobile device usage is increasing. Google is merely reacting to this growing trend, so websites/companies need to also react. If you don't have a mobile-optimized landing page, you will risk a less-optimal user experience by sending mobile traffic to a longer form, and will likely see lower conversion rates. Although you won't be able to totally restrict mobile traffic, any company who does not have a mobile-optimized landing page can use negative bid adjustments to restrict this mobile traffic. We encourage companies to start building out mobile pages now, so they will be prepared for this transition come June.

Re: Google AdWords Product Update: What This Means For You

Jschultz1268 — Thu, 14 Feb 2013 09:50:06 -0000

What if your site is not mobile enabled or built with responsive landing pages? If google forces your ads in mobile content it would hurt your conversion rates and force companies to build out their mobile capabilities a lot faster.

Re: When Social Media Goes Bad: How an Independent Musician and His Minions Outsold Glee

Chloe — Wed, 30 Jan 2013 15:52:01 -0000

Hey, I looked this up a while back and have been looking for a relevant place to air it and I think yours makes sense. http://en.wikipedia.org/wik... Check out their ratings for that episode. "Sadie Hawkins" is up 1.5 million from the last episode....and that's even coming in from a hiatus which sometimes people miss because of insufficient advertising. I'm saying that they intentionally incited the wrath of 'the internet'...just that if I were a ruthless corporate exec, it's probably what I'd do.

Re: 10 Awesome Education-Related Advertising & Marketing Campaigns of 2012

Ricky — Thu, 24 Jan 2013 21:03:33 -0000

Hi Kim,

One of the most effective peer-outreach campaigns over the last 18 months comes from Boston U. Their creative centered around research, and they primarily targeted university administrators and higher-ed thought leaders.

They heavily utilized The Chronicle of Higher Education as an advertising venue to reach the highest concentration of the audience...

A couple months ago, BU was granted membership in the Association of American Universities (AAU), among the most exclusive research-university orgs.

I'm certain marketing isn't the only contributor to this achievement, but it certainly plays a crucial, undeniable role.

Not a bad success story :)

Re: 10 Awesome Education-Related Advertising & Marketing Campaigns of 2012

cunet — Thu, 24 Jan 2013 17:37:36 -0000

Ricky,

That's an awesome idea. We did look primarily at flashy marketing campaigns, but we're going to throw this idea in the hopper for our social media strategist (who literally grew up in the halls of business schools as his mother pursued her doctorate and frequently points out that academic research is awesome when showcased properly) to work on. Thanks for the suggestion! Have there been any particular investments in peer outreach that you've been impressed by?

Re: 10 Awesome Education-Related Advertising & Marketing Campaigns of 2012

Ricky — Thu, 24 Jan 2013 15:08:21 -0000

Hi Kim,
Thank you for putting this together, I think you touched on many of the most impactful campaigns. However, several examples on your list seem to strictly focus on student engagement. Like AU and USF, lots of other unviersities increased their investment in peer outreach last year.

I'm hoping you can shed some light and provide thoughts on the importance of promoting strengths in research, faculty achievements, and mobility in the rankings.

Re: OH NOES! A Step-By-Step Guide To Getting Your Page Ready For Facebook’s Page Timelines!

James Montour — Tue, 22 Jan 2013 00:15:33 -0000

Found this while perusing around. Glad you liked the poster!

Re: 10 Awesome Education-Related Advertising & Marketing Campaigns of 2012

cunet — Wed, 16 Jan 2013 10:51:19 -0000

Greg, you guys are doing some awesome work over there. Your designs are beautiful (we're particularly digging the double page spread infographic for Loyola University Maryland and the "How Things Work" and "Monday Night Karaoke" pages for Miami University), but I think our favorites are the undergraduate acceptance packet for the School of the Art Institute of Chicago and Notre Dame's interactive viewbook. The former is the type of thing that would just be darn cool to receive once you got accepted to a school and the latter is a great way to convey both information about the school while presenting social elements that demonstrate the institution. Very neat stuff. Do you mind if we add some in to this post?

Re: 10 Awesome Education-Related Advertising & Marketing Campaigns of 2012

Greg Ash — Mon, 14 Jan 2013 14:35:17 -0000

Hey Kim. Some great examples in this post. We work with a ton of schools too. I'd love to hear how you think we stack up at: 160over90.com